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Service 05 · Tracking & Analytics

Know exactly what's working — stop guessing.

GA4, Google Tag Manager, and proper conversion tracking installed and audited by people who actually understand attribution. Most ad accounts we audit are missing 30–50% of conversions because tracking was set up wrong. Fix that and your campaigns optimise on real data.

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GA4 + GTMEnd-to-end setup
Server-sideiOS 17/18 ready
Pixel + CAPIMeta + LINE LAP
Analytics dashboard with conversion tracking
What's included

Tracking your team can actually trust

From foundational GA4 setup to advanced server-side conversion APIs — measurement work most agencies skip or get wrong.

GA4 setup or migration

Full property setup, custom events, conversions, audiences, and Looker Studio dashboards. Or migration from Universal Analytics.

Google Tag Manager (GTM)

Container setup, variable hygiene, trigger logic — and we clean up the spaghetti GTM left behind by your last vendor.

Conversion tracking

Form submits, calls, purchases, scroll depth, video plays — every meaningful event mapped to your funnel and tied to revenue.

Server-side tracking

Server-side GTM + CAPI implementation — recovers the 30–50% of conversions iOS, ad-blockers, and ITP would otherwise eat.

Pixel + CAPI for Meta & LINE

Meta Conversions API and LINE LAP server events so your ad platforms have complete signal to optimise from.

Audit of existing setup

We crawl your current GA4/GTM/Pixel and produce a fix-list of what's broken, missing, or double-counted.

Our process

From audit to handover

Audit current state

We review your GA4, GTM, Pixel/CAPI, ad-platform conversions and document everything that's broken or missing.

Map the funnel

Define the events and conversions that actually map to revenue — not vanity metrics, only signals worth optimising for.

Implement & test

GTM, GA4, server-side, Pixel + CAPI — built and validated against real traffic before we hand over.

Document & handover

Tracking-plan PDF + Loom walkthrough so your team and any future agency can pick up exactly where we leave off.

Best for

Who needs proper tracking

Spending on ads but flying blind

If your Google or Meta account doesn't show real revenue per campaign, you're optimising for the wrong things. This is the #1 fix that pays back fastest.

Migrating from UA to GA4

Universal Analytics is gone, GA4 is different. We migrate your goals, conversions, audiences, and reports — without losing historical context.

Multi-domain or web-to-app

Cross-domain tracking, web ↔ Firebase, marketing site → checkout flows. We get the journey stitched together properly.

iOS-proof / privacy-resilient setup

Server-side GTM + CAPI to recover conversions lost to iOS 17/18, ad-blockers, and ITP. Future-proof your measurement.

One-time projects, no ongoing fees

Tracking audit + GA4 fix from ฿15,000. Full implementation (GA4 + GTM + conversion tracking + Meta CAPI + Loom handover) from ฿35,000. Often bundled into our Google Ads or Meta Ads onboarding.

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FAQ

Common questions

Why is conversion tracking so important?
Because the ad platforms (Google, Meta) optimise based on the conversions you send them. If tracking is broken, the algorithm learns from the wrong signals — bidding for clicks that never become customers. Most accounts we audit are missing 30–50% of real conversions, which is why their ads underperform.
Do I really need server-side tracking?
If you spend more than ฿20,000/month on ads, yes. Server-side recovers conversions iOS 17/18 and ad-blockers would otherwise drop. Without it, you're feeding incomplete data to the algorithms — they can't optimise what they can't see.
Can you fix our existing GA4 setup?
Yes. We audit, fix duplicate or broken events, set up missing conversions, and clean up your GTM container. Most of our tracking work is fixing other people's setups, not building from scratch.
Will tracking still work after iOS privacy updates?
With server-side GTM + Meta CAPI: yes, mostly. Without it: you're losing data every iOS release. We design every implementation to be as privacy-resilient as possible.
Can we keep the tracking after we stop working with you?
Yes. Everything is built in your accounts (your GA4, your GTM, your Business Manager). We hand over with full documentation. If we ever part ways you keep all of it — no lock-in.

Want to know what's actually being tracked on your site?

Send us your URL and ad-account access — we'll come back with a tracking audit and a clear quote to fix what's broken.

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